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Like many small business owners & individuals, you may believe that your business does not need a professional website or cannot afford one. You may also be under the impressions that since your business survived without a website for many years or many of your current customers do not use a computer it is clearly not necessary, and you cannot benefit from it. However, these are common misconceptions and both current customers and potential customers not only benefit from your web presence, but you do as well.
16 Reasons Why You Need A Professional Website:
Both Small Businesses & Individuals Benefits From A Professional Website
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2) Value/ Return On Investment (ROI)
3) Keeping Customers up to date/informed:
4) Readily Accessible (open 24/7):
5) Increased Visibility/Market:
6) Improved Customer Service:
7) Showcase Your Work/Portfolio:
8) Save Time:
9) Connect Via Social Media:
10) Easily Accessible:
11) Competitive Edge:
12) People Want To Check Out Your Website:
If your competitors have a website, but you don't, they are more likely to go to your competitors as they appear to be more credible simply for having a website. Think of it in terms of having a storefront: people are more likely to have confidence in a brick and mortar store than they are in a business that sells product out of the back of their van or house. Websites are the new storefront in today's technology saturated world.
If you have a website, but it is in need of a redesign or updates then take the time & money to invest updating your site. For instance, pretend you're a mechanic and think of it in terms of customers dropping off their newer cars to your shop with outdated tools that don't interface with modern vehicles forcing them to bring to their business to your competitors.
Essentially the ultimate goal is to create an online image that portrays: professionalism, which equates to credibility (professionals are up to date in their industry & use technology to their advantage). Credibility then results in consumer confidence and ultimately increased business/revenue.
The initial cost of a website is relatively expensive, but the cost of traditional advertising is significantly higher especially over a extended periods of time. However, when you take into consideration the size of the online market and how much further your reach is, the cost of the initial design and setup is nominal (even maintenance and updates are significantly cheaper than traditional advertising).
New products, new services, running a special/promotion, hosting an event, updating your contact information, or moving locations are just a few items you can inform your customers about through your website. In addition you can make updates instantly whereas traditional forms of advertising must be scheduled and may take significantly longer to reach people.
Most business operate on a limited number of hours, but websites stays open 24/7 and are accessible 24/7. As a result customers will always have access to your business even when you are not open. You can sell product or obtain leads while you sleep.
They will also have access to your contact information and will be able to e-mail or leave you a voice message during non-operating hours.
Increased visibility and extended market reach is probably the greatest advantage of having an online presence (websites technically reach a global market). This means you can market your product or service to a much larger market than traditional means of advertising.
One of the great features of having a website is the ability to provide customers with information even when you are not available. Having the ability to answer questions before and after the customer contacts you increases the quality of your customer service/support. In addition it cuts down on the amount of time spent with the customer, because they are able to make educate themselves about your business, product, or service through information you provide on your website.
A great way to separate your business from your competitors is by showcasing your: work, projects, success stories and reviews. However, physical portfolio books are becoming increasingly rare and more and more people have migrated their portfolios online for all to see. Showcasing your portfolio on your website allows current, past, and potential customers to see what amazing work your business is capable of and why they should select you over your competitors.
Websites can either be passive or active or both, but it is always working for you even when you aren't working. Either way it will save you time and money that would normally be spent on traditional advertising.
Linking your website to your social media page(s) provides current and potential customers away to readily access and interact with your business. In addition, by updating your social media you are most likely the first business they contact when they are in need of the type of service(s) or product(s) you offer. You are at the top of their mind.
While brick & mortar store are sometimes intimidating to walk into for the first time, websites can be visited from the comfort of your home. As a result people are more likely to take a tour of your website/virtual store before they set foot in your actual store/office.
All things being equal if your website is better than your competitors than you will without a doubt have a competitive advantage that will win you more customers/clients or sell more product than your competition.
Adding to the idea of creating a credible image for your business, when you have an e-mail address like "Example@YourDomainName.com" it makes your business seem that much more legitimate/credible. In addition if you don't have a business card on hand, the next question a customer naturally ask is: "do you have a website?" For these reasons alone it makes sense to have a website.
However, this is the digital age and both individuals and businesses must adapt to it in order to survive and thrive. More and more people enjoy the convenience of the internet and what it has to offer, but most importantly they want to know about you, your business, and what you are doing right now due to how readily available the internet has made everyone's information.
13) Customer Feedback:
14) Stay With The Times/Digital Age:
15) A Medium For Your Advertisements:
A website is a great and convenient place for customers to leave reviews and general feedback about you or your business, so you can make improvements or rectify any situations that may need your attention.
Let's be honest the majority of the population is constantly on their smartphone communicating or browsing the internet. And you have the choice of letting them continue browsing your competitor's sites or you could throw yours into the mix.
You can post traditional forms of advertisement on your site/social media. For example, if you sent out a flyer, you can post a digital copy online for people to see or download/print in conjunction with the print ads/flyers you mailed.
Online businesses have considerably less overhead than brick & mortar stores, so why not capitalize on a digital store. For example, remember Blockbuster, if you do then you probably understand the value of a website, but if you don't it was the largest brick and mortar video/dvd rental store in the country, but shut down due to digital services and lower cost 'stores' like Netflix, Redbox, and other competitors.